About us
From a dated site to a homepage that earns the call.
Blacksmith reads the website a local service business already has and reforges it into a modern, mobile-first homepage in seconds. Built by people who got tired of watching good operators lose work to a tired website.
Our mission
Give every local service business a website as good as their work — without an agency contract.
Big companies win online by looking the part the moment a customer lands on the page. Local builders, plumbers, and electricians win the same way — if their site keeps up. Software should give every operator a modern, mobile-first homepage in seconds, then get out of the way.
Why we exist
The gap between great work and a great homepage.
We kept seeing the same story: operators who win on referrals and reputation, then lose enquiries to a site that doesn't match.
Every rebuild started the same way: a great operator with a site that looked nothing like the work they delivered. Mobile broken, services buried, no clear way to call.
Agencies quoted four figures and six weeks for a homepage. Templates meant blank pages and copy nobody had time to write. Most operators just lived with what they had.
The content already existed on the current site. The job was not inventing a business from scratch — it was reading what was there and reforging it into something modern.
What we believe
Three principles, hard-wired into the product.
If you've used the preview flow for an hour, you've already felt all three. We try to make them legible in every shipping decision.
Earn the call
A homepage has one job: turn a visitor into a phone call or a quote request. We add to a page only when it makes that job easier — never busier.
Specific over scalable
We build for local service businesses — builders, plumbers, electricians, HVAC. That specificity shapes the copy, layouts, and trust rules we ship.
Operator-built, operator-tested
We’ve rebuilt sites for trades businesses ourselves. Feedback from real operators ships into the product the same week it arrives.
How we got here
Tired sites, agency sticker shock, then the tool we wished we had.
Blacksmith started as a faster way to do the same job by hand — read the old site, restructure it for mobile, put the phone number where thumbs can find it. The product is that workflow, at the speed operators actually need.
- We read your existing site — no blank-page briefing
- AI drafts the first concept; human review available before go-live
- Preview free. Activate only if you love it
- Before
Hand-built rebuilds
Local trades got websites rebuilt one at a time — same wall every time: too slow, too expensive for a one-van operator.
- 2024
Same job, new constraint
The brief was always identical: read the old site, make it mobile-first, put the phone number where thumbs can find it. The only variable was how long it took.
- 2025
Start from what they have
Blacksmith reads the existing site, drafts a modern homepage, and ships a private preview in under a minute. No blank page. No agency contract.
- Today
Preview free, activate if you love it
Flat monthly pricing from $39. Hosting, SSL, and domain connection handled when you go live. Your current site stays untouched until you approve.
Who we build for
Local trades, not generic “SMBs.”
The copy, layouts, and trust rules are tuned to how homeowners and property managers actually hire — emergency calls, quote forms, credentials up front.
Honest comparison
Not an agency. Not a blank template.
We occupy the space between a $5k agency rebuild and a DIY template you never finish. Here is what that actually means.
Blank brief and a discovery call
Your existing site — read, not reinvented
Weeks of back-and-forth
Under a minute, private link
Deposit before you see anything
Free preview. Pay only if you activate
You find hosting and wire DNS
Hosting, SSL, and domain handled
Want to dig deeper? See how it works or view pricing.
Trust
We would rather lose a sale than ship a lie.
We read, we do not invent
We pull from your existing site and public business info. No fake reviews, licences, or awards.
AI drafts, humans can check
AI builds the first concept fast. Human review is available before you take a site live.
Private by default
Every preview lives on a private, noindex link. Your live site stays untouched until you approve.
Full details on Trust & Safety. Preview you didn't ask for? Request removal.
Quick questions
About Blacksmith.
More questions? Read the full FAQ or contact us.
Free preview
See your site reforged.
Enter your domain and generate a private homepage preview. You only pay if you decide to keep it.